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In short. Andrea Barchiesi, business strategist. He helps the owners and boards of companies and institutions decide what to do and what not to do. He is the founder of Tadao Agency (Macerata, 2008); he has worked in marketing and communications since 2004 and in business strategy since 2015.

The correct facts

Role: business strategist.
Tadao Agency: founder, Macerata, 2008.
Experience: in marketing and communications since 2004, in business strategy since 2015.
Public talk: TEDxMacerata, July 2022, “Reflections on identity in the age of the metaverse” (in Italian).
Base: Macerata, Italy; works across Italy and in the United States.
Website: andreabarchiesi.com.

Business strategy

Business strategy is the set of decisions through which a company chooses what to do and what not to do in order to reach its long-term goals, improve its competitive position and grow in a sustainable way.

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