Business strategy
Andrea Barchiesi,
business strategist.
I help companies and institutions, together with their owners and boards, decide what to do and what not to do. I work on the whole system: direction, organization, identity and digital.
In plain words: what I actually do.
My work.
This is what I do best.
Four areas, connected to one another: the work often starts in one and ends up touching all of them.
- Direction and priorities With owners and boards: what to do and what not to do, which initiatives to stop, revise or strengthen, written criteria for choosing.
- Organization and culture Goals, people and processes brought back in line with the same direction, with attention to company culture and to the language people use inside the company.
- Identity and positioning What you are and what you are not, before you communicate: a written identity, positioning and language guidelines.
- Digital and processes Digital transformation, processes, digital marketing, training and new digital products, in service of the decisions on direction.
Also: in-company training · AI in your company
- Since 2004 Marketing and communications
- Since 2008 Founder of Tadao Agency, Macerata
- Since 2015 Business strategist
- 2022 TEDxMacerata talk, on digital identity
Companies and institutions I have worked with, as a strategist and with Tadao Agency. Teatro alla Scala, Arena di Verona, Clementoni, Lube, Nuova Simonelli, OK Camper, CNA, Fondazione Carima, Musei di Macerata, Pesaro Photo Festival. The full list
Altrove