Strategy and execution are two decisions
My work is to help the owners and the board decide what to do and what not to do. Who then builds it, whether a website, a campaign or an AI tool, is a later and separate decision, and the company makes it. Sometimes it is Tadao Agency, because I founded it for the part where strategy meets digital. Often it is the agency the company already works with, or another one chosen together. I work with many other digital agencies, and that is normal in my work.
Why they are the ones who call me
For years I was one of them, from photography to creative direction, and I know the trade from the inside. That is why art directors, creative directors, photographers, creative crews and managers, inside or outside the company, often call me: they have understood that my work completes theirs and does not replace it. It is also one of the points of my manifesto. The rest is in Do you replace our agency or our marketing director?