Why does a classical, humanities education matter in strategy work?

In short. Because it makes it possible to hold together the technical and the cultural sides of the work. I come from classical and humanities studies, and I brought that education into my experience in communications and strategy. It is one of my strengths, and the source of the way I look at companies.

An example from TEDx

In my TEDxMacerata talk, in 2022, I started from Aristotle’s thauma, wonder, and closed with the lightness of Italo Calvino’s Six Memos for the Next Millennium to talk about digital identity and metrics. The transcript is in the article about the talk.

In work with companies

It shows above all in the attention to language. I listen to the words people use in meetings, in emails, in the hallways. They tell you whether there is a shared direction or whether everyone speaks a different language.

What to do next

If you want this kind of view of your company, the first meeting is free of charge.

Or write to me at [email protected] or call me at +39 331 178 6035.