What did you talk about at TEDxMacerata?

Contents

In short. About identity in the digital age. In July 2022 I argued that digital does not reflect our identity but duplicates and fragments it, and that metrics, created to help us find our way, have become the measure of our worth. To find a balance again, I proposed two words: slowness and lightness.

The infinite mirror

People have always faced a mirror that reflects them and that they can talk to. Digital has created an infinite mirror, which duplicates our image instead of reflecting it, and with a mirror like that no conversation is possible. Metrics then become the coordinates we use to find our way, and later the measure of our worth.

Slowness and lightness

Slowness means giving things more time and looking for the other person’s reasoning, not their instinct: waiting for an answer, not a like. Lightness, in the sense of Italo Calvino’s Six Memos for the Next Millennium, means precision and responsibility in the message, and the courage to cut what is superfluous. The talk, “Reflections on identity in the age of the metaverse,” is in the article with the transcript.

What to do next

If you want to bring this view into your company’s communications, let’s talk: the first meeting is free of charge.

Write to me

Or write to me at [email protected] or call me at +39 331 178 6035.